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Our Permanent location
Located at 280 Town hall Drive
Shop local all weekend!
Morrisville: Regular hours are now in effect! We are open 8:00am-12:00pm on Saturdays. These hours will continue until December 2020.
We accept SNAP/EBT
Visit our 'What's At Market' page for a weekly list of vendors and products

About The Western Wake Farmers Market

We Nourish Community

Western Wake Farmers Market, Inc. is a 501(c)(3) non-profit organization with a mission to improve the resiliency of the local food system by increasing the participation of the community in local food consumption, and operating a robust marketplace that allows local food producers to earn a better living. The basis of our non-profit status is education of both consumers and producers.

WWFM was established in 2009 by a group of Cary moms with the goal of feeding their families high-quality, delicious, local food. They set out to build a conveniently located, producer-only farmers market for their community. The market is unique in that it was founded and is run by an all-volunteer board, predominantly local consumers, as well as a minority of market vendors. We have three paid, part-time staff.

In 2014, we completed our sixth season at our Carpenter Village location, a major accomplishment considering that 50% of new farmers market don’t survive 5 years. We meet the USDA definition of a “large market”, and host more than 30,000 customer visits per year. Our market turnover (the amount of product sold by market vendors) exceeds $650,000 per year.

However, in September 2013, Western Wake Farmers Market and The Town of Morrisville came together to address an opportunity. WWFM knew we would be displaced – due to development – from the site we were using for the Market. ToM saw an opportunity to create an amenity that would serve the community for generations to come. Hence, leveraging a grant from The John Rex Endowment, and bringing in the Morrisville Community Garden as an additional collaborator, the Town of Morrisville Healthy Food Hub was born.

The intent of the Healthy Food Hub is to educate the community about the importance of healthy food and its collateral benefits. The MCG has established an educational garden to teach people how their food is grown and provide opportunities for them to grow food in a community environment. WWFM operates a farmers market every Saturday to provide people the opportunity to purchase locally produced food and learn from the producers. And the physical environment – a beautiful, park-like setting – is available to the community for additional programming.


Haven Roberts
Market Manager

Haven is a recent graduate of North Carolina State University and a long-time market goer. She is 5th generation living on her family’s Century Family  Farm, Little River Ranch, and is a Future Farmers of America (FFA) alumni, after having spent 15 years raising and selling livestock. She was raised knowing the importance of safe and sustainable food, that is not only good for your health, but tastes good too.

Haven obtained a degree in Human Biology with the intent of pursuing a PhD in Cell Biology in the near future. She currently lives in Hillsborough, NC with her family and their 6 giant dogs (The Farm Security Team). Outside of work and school, she enjoys playing sports with friends, going out to the movies, and exploring new places.

Please feel free to reach out to Haven at haven@wwfm.ag if you have any questions or ideas about Western Wake Farmer’s Market (WWFM).


Jim Pellegrini – President

About WWFM

Jim is a Yankee by birth, but Southern by the grace of a merciful God. Many of you know him as half of the dynamic duo that owns and operates Muddy Dog Roasting Company, coffee vendor at WWFM. He grew up in a family of farmers and restauranteurs, which is where – at a tender age – he learned the essential life skills of drinking, swearing, and making things work with bailing wire and duct tape. As a serial entrepreneur, he has been a founder or early leader of 11 companies. He enjoys time with his family (especially teaching youngsters the joy of raw oysters), coffee and other adventure travel, statistics as a recreational activity, and local food events like Chickenwire. His pet peeve is food that purports to be one thing, but epically fails to live up to the standard bearer – Philly cheesesteaks outside of Philly being a noteworthy example. He’s a Pat’s Steaks guy, because his mother and father before him were Pat’s Steaks people, as was his grandfather, who was a cantankerous soul with an excellent palette. It seems the apple has not fallen far from the tree.

Reach Jim at jim@muddydogcoffee.com

Juliann Zoetmulder – Vice President

Jules Zoetmulder has a passion for healthy and delicious food. In 2009, she founded the Western Wake Farmers Market in Cary, NC. Jules was awarded the Women of Western Wake honor in 2012 for her dedication to bringing healthy food to the community. Jules believes eating well is the key to feeling amazing. She recently launched www.julesguide.com as a blog and directory site that curates restaurants that are committed to serving foods that are nourishing and delicious. Jules resides in Cary, NC with her husband and three children.

About WWFM

Our 2020 Board Members 

Dawn Stachler

About WWFM
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