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About The Western Wake Farmers Market

We Nourish Community

Western Wake Farmers Market, Inc. is a 501(c)(3) non-profit organization with a mission to improve the resiliency of the local food system by increasing the participation of the community in local food consumption, and operating a robust marketplace that allows local food producers to earn a better living. The basis of our non-profit status is education of both consumers and producers.

WWFM was established in 2009 by a group of Cary moms with the goal of feeding their families high-quality, delicious, local food. They set out to build a conveniently located, producer-only farmers market for their community. The market is unique in that it was founded and is run by an all-volunteer board, predominantly local consumers, as well as a minority of market vendors. We have three paid, part-time staff.

In 2014, we completed our sixth season at our Carpenter Village location, a major accomplishment considering that 50% of new farmers market don’t survive 5 years. We meet the USDA definition of a “large market”, and host more than 30,000 customer visits per year. Our market turnover (the amount of product sold by market vendors) exceeds $650,000 per year.

However, in September 2013, Western Wake Farmers Market and The Town of Morrisville came together to address an opportunity. WWFM knew we would be displaced – due to development – from the site we were using for the Market. ToM saw an opportunity to create an amenity that would serve the community for generations to come. Hence, leveraging a grant from The John Rex Endowment, and bringing in the Morrisville Community Garden as an additional collaborator, the Town of Morrisville Healthy Food Hub was born.

The intent of the Healthy Food Hub is to educate the community about the importance of healthy food and its collateral benefits. The MCG has established an educational garden to teach people how their food is grown and provide opportunities for them to grow food in a community environment. WWFM operates a farmers market every Saturday to provide people the opportunity to purchase locally produced food and learn from the producers. And the physical environment – a beautiful, park-like setting – is available to the community for additional programming.


Debbie Pellegrini
Market Manager

Debbie is the co-owner of Muddy Dog Roasting Company, which has been in business since 2006.  She has been vending and shopping at the WWFM since its inception in 2009.  Debbie has a passion for eating fresh, healthy, local food, supporting small businesses, and visiting farmers’ markets wherever she goes.   It’s fun to see what other markets around the state, country, and world have to offer.

When Debbie isn’t busy at Muddy Dog or co-managing the WWFM, she enjoys nature, cooking, and hanging out with her “Muddy Dog”, Bailey and her grand kitty, Max.

Please feel free to reach out to Debbie at if you have any questions or ideas about Western Wake Farmer’s Market (WWFM).


Jim Pellegrini – President

About WWFM

Jim is a Yankee by birth, but Southern by the grace of a merciful God. Many of you know him as half of the dynamic duo that owns and operates Muddy Dog Roasting Company, coffee vendor at WWFM. He grew up in a family of farmers and restauranteurs, which is where – at a tender age – he learned the essential life skills of drinking, swearing, and making things work with bailing wire and duct tape. As a serial entrepreneur, he has been a founder or early leader of 11 companies. He enjoys time with his family (especially teaching youngsters the joy of raw oysters), coffee and other adventure travel, statistics as a recreational activity, and local food events like Chickenwire. His pet peeve is food that purports to be one thing, but epically fails to live up to the standard bearer – Philly cheesesteaks outside of Philly being a noteworthy example. He’s a Pat’s Steaks guy, because his mother and father before him were Pat’s Steaks people, as was his grandfather, who was a cantankerous soul with an excellent palette. It seems the apple has not fallen far from the tree.

Reach Jim at

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