WWFM is now operating under our regular season hours!
Join us from 8:00am-12:00pm
Shop local all weekend!
Morrisville: Winter season open NOW through March 31st, 9:30am-12pm on Saturdays. Spring season opens April 7st, 8am-12pm on Saturdays and 3pm-6pm on Tuesdays
We accept SNAP/EBT
We will match up to $20!
Visit our 'What's At Market' page for a weekly list of vendors and products

About The Western Wake Farmers Market

We Nourish Community

Western Wake Farmers Market, Inc. is a 501(c)(3) non-profit organization with a mission to improve the resiliency of the local food system by increasing the participation of the community in local food consumption, and operating a robust marketplace that allows local food producers to earn a better living. The basis of our non-profit status is education of both consumers and producers.

WWFM was established in 2009 by a group of Cary moms with the goal of feeding their families high-quality, delicious, local food. They set out to build a conveniently located, producer-only farmers market for their community. The market is unique in that it was founded and is run by an all-volunteer board, predominantly local consumers, as well as a minority of market vendors. We have three paid, part-time staff.

In 2014, we completed our sixth season at our Carpenter Village location, a major accomplishment considering that 50% of new farmers market don’t survive 5 years. We meet the USDA definition of a “large market”, and host more than 30,000 customer visits per year. Our market turnover (the amount of product sold by market vendors) exceeds $650,000 per year. In 2015, we will open a second location at the UNC Wellness Center in West Cary.


Emily Pellegrini
Market Manager

Emily is a recent graduate of Tulane University and long-time market goer. Sustainable living is a personal interest she cares greatly about. She grew up working in her family’s local coffee business, Muddy Dog Roasting Company, and has been selling their coffee at farmers markets throughout the Triangle since 2009.

In college Emily managed the Green Wave Community Farmer’s Market, a student-run farmer’s and art market sponsored by Tulane University. New Orleans is well known for its food, and the city’s small farms are no exception. She managed the Community Market for four years, and is happy to see it growing into something that stretches beyond its students to become a place that many greater uptown New Orleans residents can enjoy.

Upon graduating, she took a job as the Western Wake Farmer’s Market manager in her home-town in North Carolina. She is excited to come to know the farmers she knew as a child now as a young adult, and would like to continue to make our country’s farmer’s markets fun and healthy places to go to!

Emily currently resides in Cary, NC with her cat Max. Outside of work, she enjoys blowing glass, welding metal, reading Roman history and restoring old automobiles.

Please feel free to reach out to Emily at emily@wwf.ag or by phone at (919) 449-8565 if you have any questions about sustainable living or need guidance with finding markets near you.


Jim Pellegrini – President

About WWFM

Jim is a Yankee by birth, but Southern by the grace of a merciful God. Many of you know him as half of the dynamic duo that owns and operates Muddy Dog Roasting Company, coffee vendor at WWFM. He grew up in a family of farmers and restauranteurs, which is where – at a tender age – he learned the essential life skills of drinking, swearing, and making things work with bailing wire and duct tape. As a serial entrepreneur, he has been a founder or early leader of 11 companies. He enjoys time with his family (especially teaching youngsters the joy of raw oysters), coffee and other adventure travel, statistics as a recreational activity, and local food events like Chickenwire. His pet peeve is food that purports to be one thing, but epically fails to live up to the standard bearer – Philly cheesesteaks outside of Philly being a noteworthy example. He’s a Pat’s Steaks guy, because his mother and father before him were Pat’s Steaks people, as was his grandfather, who was a cantankerous soul with an excellent palette. It seems the apple has not fallen far from the tree.

Reach Jim at jim@muddydogcoffee.com

Juliann Zoetmulder – Vice President

Jules Zoetmulder has a passion for healthy and delicious food. In 2009, she founded the Western Wake Farmers Market in Cary, NC. Jules was awarded the Women of Western Wake honor in 2012 for her dedication to bringing healthy food to the community. Jules believes eating well is the key to feeling amazing. She recently launched www.julesguide.comas a blog and directory site that curates restaurants that are committed to serving foods that are nourishing and delicious. Jules resides in Cary, NC with her husband and three children.

About WWFM

Our 2018 Board Members 

Tracy Callahan
Dawn Stachler
Cassie Ramm

About WWFM
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