About The Western Wake Farmers Market
We Nourish Community
Western Wake Farmers Market, Inc. is a 501(c)(3) non-profit organization with a mission to improve the resiliency of the local food system by increasing the participation of the community in local food consumption, and operating a robust marketplace that allows local food producers to earn a better living. The basis of our non-profit status is education of both consumers and producers.
WWFM was established in 2009 by a group of Cary moms with the goal of feeding their families high-quality, delicious, local food. They set out to build a conveniently located, producer-only farmers market for their community. The market is unique in that it was founded and is run by an all-volunteer board, predominantly local consumers, as well as a minority of market vendors. We have three paid, part-time staff.
In 2014, we completed our sixth season at our Carpenter Village location, a major accomplishment considering that 50% of new farmers market don’t survive 5 years. We meet the USDA definition of a “large market”, and host more than 30,000 customer visits per year. Our market turnover (the amount of product sold by market vendors) exceeds $650,000 per year. In 2015, we will open a second location at the UNC Wellness Center in West Cary.
Meet The Staff
Market Manager, Carpenter Village
Aeriel may look familiar to many of you, as she’s been the other half of the Reedy Fork Organic Farm team at market this past season. Aeriel works full time in Sales at local sustainable t-shirt printer, TS Designs. She has been an active part of the local food movement in the triad/triangle since marrying into the Reedy Fork family. She is excited to continue that work as she becomes a part of the WWFM team. Aeriel enjoys spending time on the farm with her husband, Ben, trying out new recipes using delicious, local and organic ingredients as well as spending time with her four pups, Jax, Opie, Lady and Josey.
Aeriel graduated from Elon University with a bachelor’s in Strategic Communications and has held several communications-related positions since college, including with a Fortune 100 Company and a triangle area non-profit. Aeriel will bring her marketing and social media expertise to the table within the market manager position and is looking forward to helping grow the market’s customer base. She is excited to partner with Raina and the Board to have a great 2015-2016 season!
Reach Aeriel at firstname.lastname@example.org
Raina Goldstein Bunnag
Market Manager, UNC Wellness Center
She recently graduated from UNC with a master’s degree in Public Health Nutrition. As a registered dietitian, she believes that creating local, sustainable food systems is an important way to improve the health and nutrition of a community. What better way to do that then with farmers’ markets?
Raina is excited to make local foods even more accessible with the opening of WWFM’s second location. Come say hello at market, and talk to Raina about the market, local food, nutrition, and especially fruits and veggies (her favorite subject).
Reach Raina at email@example.com
Programming and Community Outreach Intern
Hannah is a mom, student, bartender and passionate advocate for the local food system. She was introduced to the WWFM by working at the Little Hen. She began volunteering at the UNC Wellness location at the beginning of their first season and is thrilled to be formally joining the WWFM family as its new Programming and Community Outreach intern.
Hannah’s strengths are in event planning and working with children. Knowledgeable, resourceful and dedicated, she is a wealth of ideas when it comes to how best to incorporate meaningful activities into market day visits for WWFM customers.
Hannah is excited to learn even more about the local food system and meet more of the wonderful farmers that stand behind it. She is eager and determined to help the community learn the importance of quality, local food and how it is crucial for living a healthy lifestyle.
Our Board of Directors
Jim is a Yankee by birth, but Southern by the grace of a merciful God. Many of you know him as half of the dynamic duo that owns and operates Muddy Dog Roasting Company, coffee vendor at WWFM. He grew up in a family of farmers and restauranteurs, which is where – at a tender age – he learned the essential life skills of drinking, swearing, and making things work with bailing wire and duct tape. As a serial entrepreneur, he has been a founder or early leader of 11 companies. He enjoys time with his family (especially teaching youngsters the joy of raw oysters), coffee and other adventure travel, statistics as a recreational activity, and local food events like Chickenwire. His pet peeve is food that purports to be one thing, but epically fails to live up to the standard bearer – Philly cheesesteaks outside of Philly being a noteworthy example. He’s a Pat’s Steaks guy, because his mother and father before him were Pat’s Steaks people, as was his grandfather, who was a cantankerous soul with an excellent palette. It seems the apple has not fallen far from the tree.
Reach Jim at firstname.lastname@example.org
Jules Zoetmulder has a passion for healthy and delicious food. In 2009, she founded the Western Wake Farmers Market in Cary, NC. Jules was awarded the Women of Western Wake honor in 2012 for her dedication to bringing healthy food to the community. Jules believes eating well is the key to feeling amazing. She recently launched www.julesguide.com as a blog and directory site that curates restaurants that are committed to serving foods that are nourishing and delicious. Jules resides in Cary, NC with her husband and three children.
Wilma’s basic values are “food, family, fun!” And she’s pursuing her dreams on a sustainable farm in Siler City, Chatham County, cultivating mushrooms, garlic, heirloom tomatoes, broccoli, blackberries, and other unique produce, flowers, and herbs.
Farming in NC since transplanting from CA in 2010, Wilma is a vendor at WWFM, using the “pet name” Dog Day Farm!
Kelly is Co-owner of Color Fields, a sustainable vegetable and cut flower farm located just north of downtown Hillsborough. Kelly, after completing undergraduate studies at Warren Wilson College, moved to New York City to attain an MA in International Relations. She then spent over a decade working and living in NYC for various food and anti-hunger related non-profits and urban farms before working her way back down south to start her own farm with her husband, Joe Palumbo.